Issue 9
Oct.  2024
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    工信部:2018 年上半年互联网和相关服务业运行情况[EB/OL].(2018-08-02)[2024-05-21].https://finance.ifeng.com/a/20180802/16422036_0.shtml)
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    周度宏 . 游戏化应用的互动性对移动 APP 用户黏性的影响研究 [D]. 成都:西南财经大学,2022.
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    Robson K,Plangger K,Kietzmann J,et al. Understanding gamification of consumer experiences[J]. Advances in Consumer Research,2014,42(1):352–356.
    [4]
    Huotari K,Hamari J. A definition for gamification:Anchoring gamification in the service marketing literature[J]. Electronic Markets,2017,27(1):21–31.
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    Zuckerman O,Gal-Oz A. Deconstructing gamification:Evaluating the effectiveness of continuous measurement,virtual rewards,and social comparison for promoting physical activity[J]. Personal and Ubiquitous Computing,2014,18(7):1705–1719.
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    Penenberg A L. Play at work:How games inspire breakthrough thinking[M]. New York:Portfolio/Penguin,2015.
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    Deterding S,Dixon D,Khaled R,et al. From game design elements to gamefulness:Defining gamification[A]. Proceedings of the 15th International Academic MindTrek Conference:Envisioning Future Media Environments[C]. New York:ACM,2011:9–15.
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    宁昌会,奚楠楠 . 国外游戏化营销研究综述与展望 [J]. 中南财经政法大学工商管理学院,2017(10):72-85 .
    [9]
    Mohamed Khalifa,Moez Limayem,Vanessa Liu. Oline Customer Stickiness:A Longitudinal Study[J].Journal of Global Information Management(JGIM),2002,10(3).
    [10]
    杜伟军 . 基于用户黏性度的 B2C 电子商务营销战略 [D]. 上海:复旦大学,2009.
    [11]
    张明明 . 双边平台客户黏性倾向的影响因素研究 [D]. 大连:大连理工大学,2015.
    [12]
    Xu J,Liu Z. Study of Online Stickiness:Its Antecedents and Effect on Repurchase Intention[J]. Library & Information Service,2010:116-120.
    [13]
    Csikszentmihalyi M. The flow experience and its significance for human psychology[M]. Harper&Row,1988.
    [14]
    刘旸 . 基于感知风险的心流体验对在线冲动购买的影响研究 [D]. 西安:西北大学,2017.
    [15]
    贺蔷锟 . 心流视角下的移动学习应用设计研究 [D]. 长沙:湖南大学,2017.
    [16]
    Jesse James Garrett. 用户体验的要素 [M]. 北京:机械工业出版社,2008.
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